Founded by Raed Saboba, a passionate entrepreneur with over 20 years of experience in the grocery industry, Al Mutamayeza for Frozen Food Trading is a company that distributes frozen and processed meat and poultry products under its own brand name, Saboba.
Saboba enjoys a healthy share of the Jordanian market, targeting low to middle-income consumers in the densely populated areas of Amman and Zarqa. It also maintains clients with restaurants and supermarkets in East Amman, Zarqa, and other regions through its distribution network.
Raed explains that GroFin, who manages the Nomou Jordan Fund, “Delivered extensive pre-disbursement business support to us, including assisting in transforming the legal status of the company from a sole proprietorship to a limited liability company.”
Saboba started expanding its distribution activities and brand coverage to the Northern governorates of Jordan, using the city of Irbid in the North as the hub of the company’s northern operations.